For fashion magazines and other fashion adverts to be effective, they need to properly showcase their outfits (well lit clothing, attractive models) and provide a fitting atmosphere to display them in. Having clothing against a simple backdrop is okay, but showcasing it on a model that can really wear it, or having it in a space that suits it can really bring it out further and make it shine.
The spring campaign for Swedish Hasbeens has a vintage vibe, both in style of accessories and color palettes. The photography below uses beautiful washed out colors. I’m especially found of the soft purples, blues and pinks. It makes the photos look aged and gives them a happy nostalgic feeling. I’m a big fan of wedges and vintage accessories. I dig 60’s inspired clothing, as I feel it flatters more body shapes than some modern fashion. Everything about this shoot flows together harmoniously from the makeup, to the hairstyles, to the outfits.
The photos below from W Korea’s March 2012 magazine pop with candy colors: soft and bright and sweet. The dreamlike atmosphere draws me in, from the bubblegum wigs to the flowing fabrics. The colors are bright without clashing and pleasant to look at. I’d like to paint something like this, where the subjects are fun and the small details (peeling wallpaper, mattress fabric) would provide enough challenge to keep things interesting.
Prada’s Spring 2012 combines two of my favorite styles: vintage and graphic. The over-sized sunglasses and thin soft blouses look perfect for the warmer spring days, and those shoes… they have flames on them. FLAMES. I’m in love with them. The sky is so bright in these photos that it looks like the blue of a pool and gives a refreshing balance to the harsh light of a hot sun. In contrast to the first set of vintage images above, these are bright and in-your-face, clothing you’d definitely want to show off on the town.
I really love how they’ve used graffiti as a backdrop in this Vogue US March 2012 shoot. The bold colors and sharp cuts in the clothing stand out against it the spray-painted letters on the wreckage in the background. There are a lot of different textures going on here as well: the block of green against the pink car, the rustic pleats in the skirt against the horizon. Both photos really put a spotlight on these modern upscale outfits in a psychedelic grungy wasteland. Putting these outfits against a plain, brick wall would give them a totally different feeling and might even downplay them.